All wholly-owned operations transfer to Carat.Īdbrands Daily Update 21st Jan 2019: The New Year kicked off yet another review from a longstanding Wavemaker client. Wavemaker will retain Vodafone's media in a handful of countries where it operates as a joint venture with other companies, such as India, the Netherlands and Australia. Billings are estimated at around £400m annually, making it Carat's biggest win so far this year following what has otherwise been quite a quiet time for the network's new business team. See Marketer Moves (members only).Īdbrands Daily Update 18th Sep 2019: In one of the year's biggest account switches, Vodafone moved its global media account out of WPP's Wavemaker and into Dentsu Aegis Network's Carat. Marketer Moves 26th May 2022: New CEO at Wavemaker UK. See account assignments for all account moves Historical profile information for Wavemaker Recent stories from Adbrands Update: Who are the competitors of Wavemaker? See the Leading Media Agency Brands worldwide Which clients does Wavemaker handle? Find out more from the Adbrands Account Assignments database In the UK, corporate entity Wavemaker Ltd reported billings of £1.0bn in 2019, revenues of £80.4m and net profit of over £17m.Īdbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.Īccount assignments & selected contact information One of the few major exceptions is in France, where the local office was a three-way merger of MEC, Maxus and former independent KR Media. Virtually all offices operate under the uniform Wavemaker banner. COMvergence still ranked Wavemaker as the world's #5 media agency in 2020 with billings of $12.9bn. One of the latter was the global Vodafone account, which departed Wavemaker in most countries in 2019. Performance stabilised by the end of 2018, but has remained mercurial, even by the standards of a generally turbulent industry, with a succession of medium-sized account wins offset by the occasional sizeable loss. The first few months of Wavemaker's existence, though, were deeply troubled, marked by a succession of departing clients with combined billings well over $1bn. However, the loss of AT&T that year was a serious blow, and in 2017, WPP announced the merger of MEC with smaller sibling Maxus under the new name. Global performance was lifted considerably in 2014 by the capture of the consolidated $1bn Vodafone mobile account, MEC's biggest gain for several years.
After a strong decade in the 2000s, performance in the 2010s was rather more bumpy, especially in the US. The complicated Mediaedge:cia tag was officially dropped in 2010 in favour of initials MEC. It was formed from the merger in 2002 of The Media Edge, previously a division of Young & Rubicam, with highly regarded Eurocentric media agency CIA, acquired by WPP earlier that year. MEC, itself previously known by the mouthful of Mediaedge:cia, was one of several media networks within WPP, partnering Mindshare and MediaCom, and sitting under the overall umbrella of GroupM.
Wavemaker is the WPP-owned media agency formed in 2017 from the merger of the old MEC network and smaller sibling Maxus.
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